November 22, 2018

Social Media in Real Estate

Episode 249:

Tim Macy is an Air Force Veteran and Real Estate Investor. He is a licensed agent with eXp Realty and leader of the Terrell-Macy Group. Tim and his partner Emily bring a unique product to the San Antonio real estate market, offering investors an investor friendly team while providing all of the great marketing and sales of a retail team. Tim is experienced in renovations, rentals, REOs, auctions, owner finance, and many other types of transactions.

What you’ll learn about in this episode:

  • How Tim Macy got started in video and social media promotion, and how he’s built his career around it
  • How Tim deliberately structures his content to gain maximum exposure and impact across many different media platforms
  • Why your content matters more than your production values for getting more views and better viewer engagement
  • Why the intent of adding value for your viewers is more important than the idea of making money from your content
  • The difference between artists, entrepreneurs and operators, and which category Tim belongs to
  • How creating authentic video content can help you market your business and help you build trust with potential sellers
  • Why social media and videography are underdeveloped areas with a great deal of potential for real estate investors
  • Why consumer behavior, advertising platforms and relevant content change over time, and how to keep up with those changes